|
Post by account_disabled on Dec 13, 2023 6:55:38 GMT
In this phase, efforts are concentrated to consolidate the results and strategies are planned for the following year. Between 2019 and 2022, we've seen Q4 prove to be a high-volume period, especially within marketing, with peak times like Black November and the holiday season . In this article, we will examine the data relating to the latest Q4, identifying the best strategies to apply. A data and analysis The data recorded on magnews shows how significant changes in marketing dynamics occurred in Q4 2022. Increased active campaigns during Q4 2022, up 23% compared Job Function Email List to previous quarters. Preferred channels for Q4 2022 campaigns include: WhatsApp for Business , with a notable increase of 135% compared to the average of other quarters; on site messages. With a 74% increase in the number of views; workflow , whose sessions increased by 57%; SMS , whose volume grew by 32%; email , which, despite being used less frequently than other channels, saw a 17% increase in sending volumes; other channels (Telegram, Push Notification, etc.) recorded a 35% increase compared to the average of other quarters. Inbox overcrowding in hot periods.
|
|